Hispanic TP is one of the 250 call centers Teleperformance have around the world.
HTP has a very high level of recruitment, mainly young people, but they realized their communication campaign wasn’t giving the expected results.
The concept arises from the famous Donald Trump sentence “you’re fired!”, redirecting its purpose to the complete opposite, to communicate in a clear, strong and appealing way for the target. The key was the interactive web page, where they could find all the information of the company (wich was a lot) but in an easy and amusing way, using games and animations. The campaign, supported by guerrilla marketing, had a successful result and contact requests increased dramatically.