Christus Muguerza
Healing Ministry Group
Mexico

Christus Muguerza is the Mexico´s biggest health system comprising 9 Hospitals, 18 Centres for medical attention, 4 Clinics for social work, 3 Centres for physical rehab, etc.

Concept
Communication elements used by the different branches Christus Muguerza was very confusing and inconsistent, and the brand was loosing presence. Our role was to standardize a communication system for all of them capable of transmitting values and promote a consistent brand direction.

@BCMexico, 2007/08